According to global statistics, mobile devices have carried out 63% of online searches in recent years, which causes the majority of web traffic due to the popularity of mobile phones.
For an amazing experience, people hop from one device to another. So, what if your website can’t cope with various devices as well as resolutions and screen sizes?
A responsive website is the only solution that provides an optimal and smooth viewing experience on screens of all shapes and sizes, as well as resolutions.
So, let’s go-ahead to know how important a responsive website is to provide skyrocketing growth in website design and search rankings.
What Is Responsive Web Design?
A website is a concerning factor for all businesses if it serves nothing. An amazing web design could drag more customers than one with limitations.
And a responsive website design is the best solution for a web owner to crawl towards success.
The magic of responsive design is that it allows a single website to adapt to any screen size (or the viewport size). So, no need to move your eyeballs here and there.
Leave your cursor because you don’t need to build and maintain two different site versions.
Responsive websites adjust to the screen size of the device they are being viewed on.
Therefore, it looks stunning on any device, including mobile phones, tablets, and desktop computers. So, it will facilitate viewing and finding information for your clients no matter what type of device they are using.
How Important Responsive Website Is?
In my previous phase, you had a modest understanding of a responsive website or web design. Essentially, responsive websites can adapt their layout to fit a variety of screens and devices.
On the other hand, a mobile-friendly website could be your principal concern as most website viewers are mobile users. Even, it can be a great choice to improve SEO ranking.
Not even in ranking, there are also other top reasons. So, if you are here to know why this responsive website is so noteworthy, this article will surely meet your needs.
To begin with, SEO is among the most important factors for a business to drive traffic. So, let’s find out how responsive web design improves SEO ranking.
1. Boost & Improved SEO
More or less, we all have a rough idea about Search Engine Optimization or SEO. It is a major factor for a site to ensure better rank and drag traffic.
No doubt, content is also a key factor for SEO, but local search engines favor responsive sites.
The search engine giant Google announced its preference for user-friendly, responsive websites in 2018. And this news brought a change. At the same time, Google took more than years to experiment with its approaches.
Since 2015, this measure can help mobile-friendly content perform better for those who are searching on mobile. Related, we recently announced that beginning in July 2018, content that is slow-loading may perform less well for both desktop and mobile searchers.
Having a responsive design for your website will ensure that it will always be ranked well.
Moreover, your SEO will remain effective even if you make your design on a desktop computer, as it conforms to multiple devices.
2. Increasing Mobile Traffic
Statistics show that global smartphone users are estimated at 6.4 billion in 2021. As mobile users create 79% of global web traffic, responsive websites can be the ultimate solution where desktop, mobile phone, or other devices are considered the same.
On the other hand, people created two different websites for different user devices like mobile phones and desktops; it’s costly and inefficient.
The result will be a decrease in visitors to your website if they are having difficulties with your website.
Hence, companies need to have websites that render properly on smaller screens to avoid encountering deformed images or a substandard site design.
3. Smooth User Experience
It’s frustrating when the website’s layout can’t cope with the change of your device or screen size. Remember, a better user experience will decrease the site’s bounce rate.
At the same time, smooth navigation helps them to stay longer on your site. And undoubtedly, a responsive design will give you a better user experience.
A responsive website makes sure the navigation of any content or buttons of your website and provides a much-improved user experience.
4. Cost-Effective & Easy Maintenance
Maintaining a single responsive website is surely cost-effective. On the other hand, two different websites for desktop and mobile phones. Also, it requires additional testing and support. However, this process was used widely before the revolution of mobile phones reached its peak.
Though maintaining a responsive website is comparatively costly, it’s cheaper than managing two different websites for different devices.
On the flip side, clients will also find it much more convenient and time-consuming to manage and maintain a single website. Even content management is easier than before.
Ascii System team thinks developing a responsive website gives them less headache. The decrease in maintenance time also allows the team to spend more time on things such as content creation and marketing.
5. Higher Conversion Rate
A responsive site will help your business to get more traffic. Definitely, it will power up your lead generation or sales.
In other words, when your website visitors stay more on your website, the possibility of better conversion rates takes place through building trust.
However, the mobile phone conversion rate is higher than the desktop conversion rate. So, creating a responsive website with a better user experience is easy.
Final Verdict
In this modern age, a responsive website is no more a choice but an essential component in web development. As many people use mobile phones to visit websites, responsiveness is a must to adjust the layout on different devices and screen sizes.
To ensure good user engagement and higher SEO ranking, a responsive website can be a good choice in the long run.
